A luxury boutique for both Men and Women that displays a variety of brands with the aim of a conservative, casual look for their clients. Based in Greece, the stores are all placed in exclusive communities such as Mykonos, Spetses, Glyfada, as well as other exquisite neighborhoods in Athens. What separates Soho-Soho from other boutiques is the color coordination of their products, and selection of Golden Goose sneakers. All of the denim, t-shirts, knitwear, sneakers, etc… in stock have a similar color scheme. The articles of clothing range from leather jackets to beachwear, and come in all sizes (xs-xxl). A long with a wonderful selection of brands and styles, the store and e-shop are very well stocked. New arrivals for the Fall of 2020 dropped recently, but the Spring/Summer 2020 is still in style.
Picked out are Golden Goose sneakers and other apparel will have you immersed in the wonderful utopia of beaches, gentle people, and stunning nature Greece offers. The list meets all needs of a VIP male from with beachwear, bottoms, t-shirts/tops, and sneakers being highlighted.
- Golden Goose Suede Toe Running Sole Sneakers

These sneakers combined with light wash jeans or blue jeans, black pants, white pants will give you a chic look without overdoing the brands or being gaudy. Golden Goose is known for their quality and comfort, and having owned a few pairs of my own I agree with that statement. Soho-Soho carries this sneaker style in Navy, Camouflage/Grey, and Black. Golden Goose sneakers will always be in style, buy a pair while they are still in stock on the website.
2. Aviator Nation Bolt Zip Hoodie

The front is a black full zip, paired with a charcoal and silver bolt color way makes this an attractive top for men and women. Aviator Nation is unisex in their tops, making this a tasteful and great choice for both genders. This top can be paired with denim, chinos, and sweatpants particularly those of blue, black, white shades. If you are more edgy, you can try this top with a pair of burgundy or olive green pants. The top is best for casual wear inside, get togethers with friends, or around town doing errands.
3. John Varvatos Slim Fit Linen Henley

This top fits many profiles as it can be worn with a jacket casually, with a pair of jeans, chino pants, sweatpants, etc… Being slim fit, the shirt will outline your muscular or toned body without being too tight around the arms and chest. The material of linen can be worn year around, and the white color way goes with just about any bottom your can pair it with. The designer, John Varvatos, is Greek, so he is familiar with how well this henley would appear when worn around Greece or in a nautical setting. Jokes aside, John Varvatos makes high quality, durable clothing (having owned tops and pants from his brand) and best perk is they do not shrink. This choice is excellent year around and for the price is well worth it.
4. Golden Goose Happy Light wash Jeans

Unsure about what to wear out with friends? Put on these jeans made by Golden Goose and you will feel the comfort they are made with. The rips around the knee are subtle, and there are not too many, so it gives you the crafty look you may desire without being too overboard. The fit is not tight or too slim, so any body type would enjoy these in their size. Fits true to size, and this style of ripped light wash denim will remain popular for decades to come.